This Year:
Volunteering with elephants and children in Thailand.
Switzerland and Thailand:
Luum’s exciting 2025 venues.
ccsbw.org
Luum’s initiative to support small and medium-sized NGOs.
Final entry deadline
(4 submissions free of registration fees):
September 27, 2025
Online Judging:
September 29–30, 2025
Winners Notified:
October 2, 2025
Gathering of Judges
(Geneva, Switzerland):
October 16, 2025
Volunteer Experience & LuumTalks (Bangkok, Thailand):
October 29-30, 2025
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
ccsbw.org

The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
CCS/BW seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging. CCS (Creatives, Communicators and Strategists) can help create a BW (Better World): CCS/BW.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and CCS/BW
Luum & CCS/BW 2025 Venues

Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions

Bangkok (Thailand):
The Southeast Asian paradise confirmed for the 2025 Luum Awards

Elephants World:
A sanctuary, where you can volunteer to help us feed and pamper rescued elephants
Meet our 2025 judges
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.

Martin Staff
Group Creative Director | We are social, USA

Tomoyuki Kuwayama
Creative Director | HERALBONY, Japan

Andre Havt
Executive Creative Director | MullenLowe, Brazil

Ricardo Corsaro
Chief Creative Officer | Publicis Groupe, Chile
Chief Creative Officer at Publicis Groupe Chile, ranked among the Top 10 Most Admired Creative Agency Professionals in 2023–24. With over 20 years of industry experience, he has worked with major brands such as Nescafé, Maggi, Visa, McDonald’s, Santander, Coca-Cola, Heineken, Chevrolet, Bci, Bimbo, and Teletón, among others. His work has been recognized at numerous festivals including Cannes, Clio, D&AD, EFFIE, EFFIE Latam, El Sol, El Ojo de Iberoamérica, FIAP, and ACHAP. He has also served as a jury member at several prestigious competitions, including the Effie Global Best of the Best.

Jon Biggs
Executive Creative Director | Monks, UK
A designer by trade and a maker at heart, Jon takes a multidisciplinary approach to creativity, one that blends craft, technology, and strategic thinking.
He believes that the real opportunity for creative businesses today lies in redefining how they work. By harnessing emerging technologies, Jon helps transform not just what brands make, but how they make it, forging more connected, relevant, and impactful experiences at every touchpoint.
As part of the global creative leadership team at Monks, Jon is focused on pushing the creative practice forward. He has a proven track record of winning new clients, shaping innovative workflows, and scaling creative capabilities in a way that’s both future-focused and grounded in results. He builds fast-moving, ambitious departments that thrive on experimentation, collaboration, and continuous evolution, talent and technology together to unlock new creative potential.
And while his teams win the shiny stuff, over 100 awards including Cannes Lions, D&AD, Clios, and more, Jon still believes the most exciting part of the job is rolling up his sleeves and getting stuck in.
Winners that inspire
- Title: Scrolling Therapy
- Agency: Dentsu
- Brand: Eurofarma
- Country: Argentina
- Year: 2023
- Title: Code my Crown
- Agency: Edelman
- Brand: Dove / Unilever
- Country: Thailand
- Year: 2024
- Title: Wildlife Watch
- Agency: Edelman
- Brand: Samsung
- Country: UK
- Year: 2022
- Title: Wasteminster a downing street disaster
- Agency: Method and Madness
- Brand: GreenPeace UK
- Country: Singapore
- Year: 2022
- Title: Dogs without Borders
- Agency: VML
- Brand: SFBO Médicos sin fronteras
- Country: Spain / Brazil / USA
- Year: 2023
- Title: Fighting to Remember
- Agency: McCann
- Brand: Zikaron Basalon
- Country: Israel
- Year: 2023
- Title: Optink
- Agency: McCann
- Brand: Junge Helden E.V.
- Country: France
- Year: 2023
- Title: Morning after Island
- Agency: Ogilvy
- Brand: Grupo Estratégico PAE
- Country: Honduras
- Year: 2022
- Title: Car Parts Of Life
- Agency: Ogilvy / DelaCruz
- Brand: Plaza de las Americas and Stefano Foundation
- Country: Puerto Rico (US)
- Year: 2024